Producing and circulating information about your program is essential throughout your volunteer transportation journey. Following are some of the best ways to get your program into the spotlight.
An article sent to local media outlets are an easy way to let the general public know everything that is happening with your program. Be sure to include contact information (phone, website and/or email address) and relevant dates and times. A press release can go out when you are doing your survey, have a new website, are looking for members of your committee, recruitng drivers, seeking riders, holding a driver orientation, or offering your first ride. Become a household name!
Newspapers and other local publications are happy to have your “news". Include pictures if you have them – make sure to have permission (sample form attached). For inspiration, check out our sample transportation program press release, various press releases issued by Lifelong Communities about their projects (including some VTPs), and an article about how to write a good nonprofit press release.
Other PR Tools
Brochures, flyers, posters, a Facebook page and other social media forums are excellent ways to inform your community about transportation sources. We've included two sample social media posts to the right to give you some ideas about how to get the word out about your VTP.
Flyers should include contact information (tear-off phone numbers at the bottom of the page works well!) as well as general information such as driver or rider recruitment, an announcement of a fundraiser or a general “did you know?”. Make sure there is plenty of white-space – not too busy – so that people who see it at the post office, town office, the grocery store or library can find and read it quickly.