communication, Marketing, and Publicity master class
working with the press
working with the press
Jane Margesson, AARP Maine
Intro To Media Panel
Developing a Relationship with Media
What Makes a Story Newsworthy?
Your Lifelong Community - Engaging State-Wide and Local Media
Developing a press strategy, including tricks and tips for writing a Letter to the Editor and successfully pitching an age-friendly story to print and broadcast media.
Jane Margesson, Communication Director, AARP Maine
Jane recommended tapping into resources offered by the National Digital Equity Center and Senior Planet for guidance on using social media comfortably. She will be sending some information for us on developing Letters to the Editor and sending a "pitch" for a story to print or broadcast media. Those materials will be added to our class site.
Jane was joined by a panel of reporters who share hints and tips for developing relationships with local media. These were our panelists:
Shawn Cunningham, morning anchor, WAGM
Click here to follow Shawn on her FB page
Watch the Shawn Cunningham Talk Show on the webZara Norman, Reporter, Bangor Daily News
Click here to read some of Zara's reporting for the BDNRandy Seaver, Strategic Communication Consultant, Retired Editor, Mainely Newspapers/Biddeford-Saco-OOB Courier
Randy has developed a website/blog, Media Relations 101 | LESSONS IN MEDIOCRITY
Additional Resources...
Community Toolbox - Media and Advocacy
FRAME Photo Library - Free use photos of older Mainers
Lifelong Maine Publicity Toolbox - Examples from Maine's Lifelong Communities--from Letters to the Editor to refrigerator magnet designs
We are deeply grateful to AARP Maine for their thought leadership and for funding the Master Class.